On Value Proposition as the Essence of the Good Business

Watch a video replay of Flint McGlaughlin’s presentation at the Saïd Business School, University of Oxford, U.K., on the importance of value proposition when it comes to creating a successful, and ultimately good, business.

The goal of the entrepreneur is not to create a company but to create a customer. There is no company we can't first frame and attract a customer.

- Flint McGlaughlin, Managing Director, MECLABS Institute

A truly innovative, successful and ultimately good business starts at the value proposition, but what exactly does that mean? What is a value proposition, and why is it important?

In this video replay of McGlaughlin’s presentation at the University of Oxford, he explores what value proposition is. McGlaughlin explains that the idea of value proposition is really an extension of the essence of marketing itself. Without understanding and defining this idea, it is impossible for a marketing effort to be fully successful.

Watch the full session to increase your understanding of value proposition.

MECLABS

Institute