On Value Proposition as the Essence of the Good Business
Flint McGlaughlin’s presentation at the University of Oxford examines the definition and importance of value proposition.
The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging
Flint McGlaughlin speaks on the three ways to overcome the marketer’s greatest obstacle to effective messaging at MarketingSherpa Summit 2016.
What 15,000 Commercial Experiments Reveal about Why People Are Chosen
Author Flint McGlaughlin, Managing Director, MECLABS Institute, expounds on the deeply intellectual role of the marketer in his debut book, Marketer as Philosopher.